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"building brands in print and online"

really, why should we care about brands?

A good brand encompasses many things – it’s a memorable logo, an unforgettable tag line, on-target messaging, a product or service experience that fulfills its promise.

A good brand claims your place in the customer’s mind, imprinting those special features that make your organization unique. A brand shapes attitudes and drives behavior.

A good brand is a strategic advantage.

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