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This testimonial ad campaign features real Bank of Rio Vista customers sharing how the community bank made it possible to live their version of the American Dream. The ads spotlight the proud owner of a trucking business, a retired couple, father-and-son well drillers, and a husband and wife “cashing in” on BRV’s Visa rates. Reaffirming BRV’s commitment to banking on its community, the ads present an authentic face to its products and services: your friends and neighbors.


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