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PRIDE’s business and social missions are inextricably intertwined. The 2006 annual report theme sets out to "unbraid" them. We examined the various facets of PRIDE’s operations and identified a specific quality that PRIDE Industries brings to bear on each. Positive, Inventive, Expansive, Productive, Supportive and Effective came to the forefront. The combination of strengths is the essence of how PRIDE conducts business. These "ive" words comprised the clean die-cut cover. And when opened, it reveals the result of PRIDE's mission: changing lives.

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