The integrated communications program for River City Staffing and
its 2 other divisions, Accounting Solutions and RCS Executive
Search, was developed to give the locally owned company a fresh,
energetic look to stand out in a competitive marketplace.
Establishment of a unique brand personality and clarification of
marketing messages were achieved by creating 3 distinct color
palettes to give each division a distinct, identifiable quality.
The presentation folder and inserts utilize a casual photography
style showing fresh faces representing each division. The graphics
and bright colors were extended to a postcard campaign.