The CBP conducts independent analysis of budget issues with the
goal of improving the lives of low- to middle-income Californians.
The non-profit organization publishes a large volume of reports
and newsletters, and past documents were inconsistent in editorial
and graphical presentation.
A new brand identity was developed, including a suite of templates,
allowing for cohesive visual presentation and speedy publication
in-house, of time-sensitive budget briefs and reports. The new brand
was extended to other components such as the annual conference brochure