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The California Architects Board utilizes different outreach tools for communicating to its varied audience: architects, candidates, building officials and allied professions. To appeal to the design-minded, aesthetically-sophisticated target audience, many of these key pieces were retooled to project a more current, professional image.

A bolder, more modern masthead was designed as the cornerstone of the newsletter, which featured clean rectilinear layouts, contemporary typographical treatments and controlled color palettes. This approach was applied to other publications, such as the “Candidate’s Handbook” and “Consumer’s Guide to Hiring an Architect.”

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