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Bank of Rio Vista (BRV), a 102-year-old community bank with a newly established presence in Valley Springs, needed to build brand recognition in the growing foothills area. A branding campaign comprised of black & white ads in local newspapers and in-bank display of color poster versions of those ads, aimed to introduce and reinforce BRVís reputation as a locally-owned, small town bank.

Headlines, “We're Here to Learn (Share, Build)”, along with warm, engaging images of everyday people, present a sincere, positive image, and communicates BRV’s core value of banking on the community it serves.


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