wdc home
our studioresultswhat's new
logos and identitybrand developmentsales and marketingadvertisingcorporate communicationsannual reportswebsitesexhibits

backnextzoom
Utilizing bright yellow and black (colors associated with warning signs), seismic waves superimposed over photos of tidy, well-cared for dwellings, juxtaposed with a severely damaged home to create a strong emotional impact, the direct mail postcard series was designed to drive consumers to the CEA website or their insurance agent to learn more about earthquake insurance and preparedness.

A study shows that the majority of consumers do not read their insurance policies, and do not understand the coverage they purchase. 4 brochures were developed for 4 insurance products. A bright, approachable color palette and custom photography of people representing the target demographic helped present the information in a consumer-friendly format.


home | our studio | our work | results | what's new | contact us
© 2016 wiley design communications, inc.

 


client list case studies