“The BMW of pipes” was the image the client wanted
to achieve with the design and photography. Dramatically lit beauty
shots of the product featured in a sleek modern campaign communicated
the quality and engineered excellence of Simpson Dura-vent’s
chimney and venting systems. The goal was to create an “emotional
desire” for the product.
The product catalogs were organized in a customer-friendly way:
tell what the product is, how to install it, show typical installations
followed by technical data.