Who can resist a note that says “Free Chocolate Inside”?
That was the basis of a student science experiment and premise for
an enticing direct mail promo. PASCO Scientific’s series of
ScienceWorkshop lab experiments are hands-on, computer-based kits
created for the classroom.
The promo was mailed to teachers and science department administrators
in a custom die-cut box with the teaser line, and with a real chocolate
bar inside. An endorsement letter from a teacher, a fold-out introducing the
experiments and reply card were also part of the fun package.