Eyefinity provides eCommerce solutions to small- to mid-sized eyecare
professionals to boost productivity and profitabiltiy. The sales
folder and product sheets were designed to present a bold visual
impact, for an audience accustomed to sophisticated marketing material
from frame and lens manufacturers.
A smaller compact format complemented a streamline presentation
of product overviews and benefits. The band of colorized photos
on the product folder represent not only the spectrum of products,
but serves as a graphical “horizon line,” into which
the rows of green squares converge, playing on the “(in)finity”
part of the Eyefinity name.