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"The results were overwhelming! The professional presesentation gave our smal business the look of a a major corporation..."

CASE STUDY:

American Cancer Society, California Division
2005 Annual Report
National cancer organization providing cancer control
programs and funding cancer research

Challenge:

ACS has been a WDC client for almost 20 years. The publication builds awareness of the ACS mission with annual reporting of progress in the fight against cancer. The ongoing creative challenge is to create a relevant theme and tell the story in a personal and memorable way each year.

WDC Solution:

Take the year’s theme and visually adapt to feature people effecting change in cancer treatment — survivors, volunteers, healthcare partners, philanthropists — highlighting extraordinary efforts by ordinary people as a “Blueprint for Success.”

Benefit:

  • 92% of recipients said the report fulfilled key communication goals presenting the report in a clear, simple format.
  • Annual year 2005 contributions rose from $59 to $68 million previous to current fiscal year.
  • Top Best Practices award in IABC Crystal awards in Annual Report category.
 
 

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