California Earthquake Authority
A public/private partnership
insurance & education
Build public awareness of the CEA brand and reinforce key
message. Increase interest and customer conversion in sales
of earthquake insurance products.
Utilize direct mail campaign with segmented, target-specific
visuals featuring the message “Every day is Earthquake
Season in California. Are you Prepared?” Direct Mail
campaign went to mobilehome owners, renters, condo owners
- Direct mail campaign produced on an aggressive timeline.
Project increased CEA call volume by 1500% in initial month
and use of online premium calculator by 300%, resulting
in base policy count increase of 3.3% and supplemental coverage
increase of 15%.
- Top Best Practices award in IABC Crystal awards in Direct