our workresultscontact us






 
"The results were overwhelming! The professional presesentation gave our smal business the look of a a major corporation..."

CASE STUDY:

Madsen Rayner Consulting
Business software consulting firm specializing in
business information management and systems design.

Challenge:

Position smaller IT consulting firm as credible solutions provider on large technology and business consulting contracts.

WDC Solution:

Re-branded the 13-person firm with new logo and
positioning line — Fluent in Techonology & Business — reflecting principals’ large accounting and corporate business background. The targeted brochure content replacing previous 1-color tri-panel brochure, included: ROI case study summaries, list of typical client problems solved, description of MRC approach in 5 service categories.

Benefit:

  • 100% achivement of objective – increased the firm’s
    credibility and favorable sales response. Partners
    expressed delight in final marketing material.
  • “I truly believe it made the difference in our
    landing our newest client, Optima Healthcare. We were
    in competition with a Big 4 company, and I don’t
    believe that without the professionalism of the
    brochure and cards we would not have gotten the job.” MRC partner Debbie Rayner
  • Repositioned firm and increased brand valuation
    subsequently led to sale of the business to now
    100-person IT firm.

 

 
 

home | our studio | our work | results | contact us
© 2016 wiley design communications, inc.

 

wdc logo