Madsen Rayner Consulting
Business software consulting
firm specializing in
business information management and systems design.
Position smaller IT consulting firm as credible solutions
provider on large technology and business consulting contracts.
Re-branded the 13-person firm with new logo and
positioning line — Fluent in Techonology & Business
— reflecting principals’ large accounting and
corporate business background. The targeted brochure content
replacing previous 1-color tri-panel brochure, included: ROI
case study summaries, list of typical client problems solved,
description of MRC approach in 5 service categories.
- 100% achivement of objective – increased the firm’s
credibility and favorable sales response. Partners
expressed delight in final marketing material.
- “I truly believe it made the difference in our
landing our newest client, Optima Healthcare. We were
in competition with a Big 4 company, and I don’t
believe that without the professionalism of the
brochure and cards we would not have gotten the job.”
MRC partner Debbie Rayner
- Repositioned firm and increased brand valuation
subsequently led to sale of the business to now
100-person IT firm.