PRIDE Industries 40th Anniversary
2005 Annual Report
providing jobs for people with disabilities
Develop a concise annual report — present the year
in review plus future plans plus communicate 40 years of growth
— showcasing PRIDE’s unique social/business mission
of employing people with disabilities.
Focus the multi-layered publication on the people/faces of
PRIDE using enthusiastic photos of CEO to mid-level manager
to the disabled worker. WD was able to extract and present
dense information, a 40-year timeline plus current progress
in a limited 12-page format.
- Top Annual Report award for best practices from the Sacramento
Public Relations Association mirrors the company’s
distribution as flagship end-of-year/40 year commemoration
- Relevant Sales tool: Sales team re-purposed financial
pages as additional sales outreach.