Robert Olson Associates [ROA]
Upgrade ROA website to more accurately represent the expertise
and experience of this industry-leading emergency preparedness
consulting firm. ROA provides consulting to governmental agencies
and private firms to develop emergency preparedness strategies,
disaster response plans, hazard mitigation and loss prevention
After reviewing the purchase process and information needs
of ROA clients, exisitng content was organized and new content
suggested. A simple and intuitive information structure was
designed for ease of visitor navigation.
The solution was to frame the services offered in light of
an actual emergency situation or probable disaster. We made
a strong case for outsourced expertise in disaster plan development
— fully compliant to prevailing laws and regulations
vs. lengthy non-expert, in-house development.
We positioned ROA services as a superior alternative to large
consulting firms with junior staff delivering actual work
vs. the ROA custom-tailored team of experts.
- The client’s definition of success is “A website
that is an accessible and informative communication experience
that users ‘enjoy’ and that imparts a good impression
- “The website was ‘100% absolutely successful’
and met my expectations.”
Bob Olson, President, ROA