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Methodology

PLANNING THE PROJECT

  • Overview discussion of the project objectives and goals
  • Define specific project components
  • Develop the production schedule

DEFINING THE PROJECT – Research Phase

  • Review past materials
  • Research competitors’ materials
  • Conduct interviews with client personnel to
    refine goals and objectives

THEME/CONCEPT DEVELOPMENT –

  • Preliminary Design Phase
  • Investigate various conceptual and graphic approaches:
    photographic, illustrative, abstract pictograms etc.
  • Present preliminary sketches to client for feedback
  • Discuss pros and cons of the approaches
  • Select and approve design direction

THEME/CONCEPT DEVELOPMENT – Refinement Phase

  • Refine the selected direction as needed
  • Incorporate the client reactions into the final design
  • Copy development and approval

IMPLEMENTATION – Production

  • Final copy approval and type specification
  • Completion of any artwork – photography,
    illustration, etc.
  • Production of camera-ready artwork complete with vendor specifications and printing instructions

IMPLEMENTATION – Print Supervision

  • Review project specifications and artwork with
    print representative
  • Review and approve project blueline and composite (preliminary) color proof
  • Conduct on-site print supervision (e.g., press checking during the printing process) takes place at this stage.
 
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