website working hard enough?
Part I: First Impression and Ease
In today’s electronic world, having
a website isn’t a luxury, it’s an expectation.
No matter what business you’re in, your customers and
prospects expect to be able to find you on the internet. Other
marketing tactics such as print, direct mail, media relations
and advertising should always include your URL, driving traffic
to your website “for more information.” However,
once that promise of information is made, you have an obligation
to fulfill it.
Your website is the internet ambassador
of your business -- both proponent and protector of your brand.
It is your online customer service department, sales force,
project/order tracker and public relations firm.
Are your customers getting everything
they want from your site?
here to see how YOUR site stacks up!
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