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wisebites - for those with a taste for smart marketing


Is your website working hard enough?
Part I: First Impression and Ease of Navigation

In today’s electronic world, having a website isn’t a luxury, it’s an expectation. No matter what business you’re in, your customers and prospects expect to be able to find you on the internet. Other marketing tactics such as print, direct mail, media relations and advertising should always include your URL, driving traffic to your website “for more information.” However, once that promise of information is made, you have an obligation to fulfill it.

Your website is the internet ambassador of your business -- both proponent and protector of your brand. It is your online customer service department, sales force, project/order tracker and public relations firm.

Are your customers getting everything they want from your site?

Click here to see how YOUR site stacks up!


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